A dynamic segment updates automatically based on the defined criteria.
A static segment corresponds to a fixed audience at the time of creation.
Click “Manage”, then “Segments” to access your audience management tools.
Select “Create a segment” to define a new audience.
You can refine your segment using the following filters:
Consent (opt-in)
Sales network
Event name
Ticket type
Purchase date
Ticket price
Number of tickets purchased
Age
Gender
Country, region, department, city
Referring URL
Referring domain
Campaign type
Campaign received
Campaign opened
Link clicked
You can also combine existing segments via the “Select segment(s)” menu. If you don't want to add other segments, click “Skip this step”.
Give your segment a clear name so you can find it easily, then click “Create a segment”.
Your segment is now ready to be used for your campaigns.
To view or edit it, go back to “Manage” > “Segments”, then click “View segments”.